Empower your institution to discover the novel opportunities hidden in your information assets, faster & grounded in evidence
Empower your institution to discover the novel opportunities hidden in your information assets, faster & grounded in evidence
INSIGHTS Innovate is built for for universities and research institutes and the people who turn research into impact:
It is equally valuable to innovation-led organisations that want to draw on world-class university research and innovation content to accelerate their own ideas.
INSIGHTS Innovate is a powerful AI tool for innovating. Unlike general LLMs, it implements a tried-and-tested model of creative thinking to generate genuinely novel and useful opportunities from your own research information assets. This computational creativity model is unique, and combines different AI and other technologies to implement true creative and innovative processes. Its white-box approach lets you guide and control the creative process quickly and transparently and every opportunity can be linked back to the evidence behind it.
Knowledge Asset Mining
INSIGHTS Innovate turns public information and information your university already holds, such as research outputs, reports, sector analyses, into a source of new opportunity, rather than starting from a blank page.
Evidence-Based Ideation
Every innovation opportunity emerges from your own research strengths and capabilities. This evidence-based approach ensures creative ideas are both innovative and actionable. See our Case Studies
Cross-Disciplinary Connection
It surfaces non-obvious links between research areas, disciplines and people, helping you build interdisciplinary research and innovation opportunities. And build teams and spot collaborators you might not have considered.
Expert-Validated for Professional Use
Proven in live projects, INSIGHTS Innovate enhances expert judgment rather than replacing it. The tool has been validated by leading institutions for high-stakes strategic work.
Creative Mapping for Capability
INSIGHTS Innovate maps your internal research and innovation capabilities. It uncovers your research and innovation spaces so that you can quickly generate new opportunities in and between them
By combining AI with established computational models of creative thinking, INSIGHTS Innovate generates genuinely
novel opportunities rather than simply summarising existing information.
Our data analysis revealed that INSIGHTS Innovate generated more novel and more useful business opportunities and technical design opportunities than Notebook LM. We also found the opportunities generated were more useful than the opportunities generated by ChatGPT4o.
If you are seeking more novel and more useful innovation opportunities, then you should use INSIGHTS Innovate.
INSIGHTS Innovate is a powerful digital platform designed for research directors, leaders, and professional services teams across UK universities. It enables you to unlock the full potential of your institution’s research, turning complex and diverse sources of information into clear, actionable, and fundable opportunities.
By drawing on public sources and optional internal data, INSIGHTS Innovate maps your university’s “innovation spaces”; dynamic visualisations that reveal where your research excels and where the best opportunities for growth and collaboration lie. Advanced algorithms then generate novel, interdisciplinary ideas aligned to strategic priorities and live funding calls.
INSIGHTS Innovate goes beyond idea generation. It supports the full innovation lifecycle: identifying relevant academics and potential collaborators, adapting concepts to specific funder requirements, analysing market and patent landscapes, and generating high-quality, pitch-ready content. This enables research development teams to move seamlessly from insight to submission.
